Customer Relations Management

How can I help my company develop its turnover, prospect, transform and increase customer loyalty? How can I improve my brand image and customer satisfaction? How can I coordinate all the relationship channels and media for a seamless customer journey?

If these questions are not destined to change, the context for customer relations managers is evolving rapidly and constantly: new players with new business models, disruptive technologies, new buying and consumption behaviours, volatility, impatience and customer expertise… Customer relations management is subject to many changes. And digital technology has not had its last word…